The Core Benefits of Converse Chucks Essay Example | Topics and Well Written Essays - 500 words

The Core Benefits of Converse Chucks - Essay Example When being produced in the USA, Converse, a company based in the USA, could observe quality control better. The second risk is a loss of control over the Converse product to a certain extent. For example, Indian products might not have the same appearance as an original American product. The first benefit would be the globalization of the product. Instead of selling a product to only Americans, the Converse brand can sell worldwide. The second benefit would be cheaper production in India. Â  marketed its products in approximately 110 countries outside of the United States through subsidiaries, branch offices, independent distributors, and licensees. Non-U.S. sales accounted for 31% of total net sales in 2000. (CVEO Corp.) Â  4. Identify 5 sources of brand equity for Converse and Chuck Taylor AllStars? Basketball shoes are one source of brand equity for Chuck Taylor AllStars. The history of Chuck Taylor AllStars is another source of brand equity. The affordability of Converse is a source of brand equity. The retro/rebel image of Converse is a source of brand equity. Finally, the durability of the brand name is brand equity. Even though Converse went through bankruptcy, the name is known worldwide and in almost every American home. Â  5. Research the current position of Converse in the marketplace. Has it changed strategy since the case was written? If so, how? If not, why do you think they haven’t? Support your answer with an explanation and a source from online research. I believe that the strategy since this case was written is being brought to fruition. Under Nike’s leadership, Converse is growing and thriving.

Presentation Essentials Essay Example | Topics and Well Written Essays - 500 words

Presentation Essentials - Essay Example To effectively achieve this, it is important for the speaker to believe in his/her message so that the listeners are convinced of what is being said. During the message, the speaker’s state of mind is translated to the viewers. It’s also important that the speaker possesses â€Å"personal credibility† to earn the viewers respect. The speaker’s personality affects the situation and the audience directly. His/her enthusiasm, proficiency, predispositions and deliverance aside influencing the environment also have a direct effect on the viewers’ percussion of the message. The audience element refers to the people who will view the presentation delivered by the speaker. The speaker must consider the audience element relevant in order to avoid the receivers of the massage being disconnected from the message. There must exist an effective relationship between the speaker and the audience, which is successfully created by conducting research about the audience. This research should consider the audiences motivating factors, biases and enjoyments. Depending on the variation in each audience, the speaker must adjust the message style too enable listeners to relate to the message effectively (Lucas, 2009). Diverse approaches require to be taken depending on the audience the message is being delivered to. The audience at an informative speech is much more likely to have an open mind and ready to learn attitude whereas that at a persuasive presentation might previously have their own outlook on the topic. This might make it harder for the presenter to gain their trust. The situation is the grounds on which the speaker is delivering the presentation .it is vital since along with the presentation, the place to have it and how to set up the most effective situation from the speaker. Mr. Smith begins his presentation by introducing himself and what the presentation is all about He explains why the topic he’s about